I have written blogs for six years, and I know how difficult they can be to monetise. Chris Clarkson wrote a post on his personal blog just before Travel BlogCamp that bloggers need to write travel content that consumers are searching for as part of the holiday booking process, and I agree.
Reasons for creating a travel blog
Everyone has a different reason to write a blog – on Travel Rants I want to create discussion on travel consumer issues, others want to be invited on media trips, and some like to write about travel because it is something that they are passionate about.
There are many bloggers who want to make some money and I know Karen, Keith work bloody hard to make money on their blogs, so it really gets me annoyed when I read content written by travel bloggers, who think they are now experts and rave on about how you can make money, when they probably make £20 a month from their own blog.
Some of these people even preach about selling text link ads, which is going to bite them in the arse in future, plain and simple, it is against Google’s T&C’s and is not something you should be advising people to do, if you want to build a long term, solid business. The seller is the one that will get penalised, not the one buying the link.
Making money does not happen overnight
Yes, you can make money online, but it is bloody hard work, it does not happen overnight. I have spent the last 12 months working my arse off creating My Life in Leeds, that will be profitable, and while I am not quite there yet, I have put hours upon hours and hours of work into it.
Update: this is now a profitable business – all of the writers are paid, and I am about to launch a York guide. Get your business model right, and write transactional content along with inspirational / useful content is my BIG tip.
Speaking to travel bloggers it annoys me that they feel that they are doing something wrong because some character online has said you can easily make money from writing a travel blog.
Write content that people are searching for
My tip is learn about search engine optimisation, write content that people are actually SEARCHING for – it’s the content that is going to get you real traffic, real people, not some random folk on StumbleUpon or any other social network traffic. 99% of the people who come to your blog from Twitter are bloggers or people with businesses – they aren’t going to book a holiday, travel insurance or any other travel product from you.
Before you write your post, look and see if people are actually searching for that topic, if no one is, drop it, and find a topic that people, real people, consumers, not bloggers, that are searching for.
Now I needed to get that off my chest..